Managing Creators

You can add creators who aren’t in the CreatorDB database yet, read a creator’s profile to judge their performance, audience, and sponsorships, and download creator profiles from your search results. To organize creators, see Managing groups.

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Adding creators to the database

You can add new creators to the database using any of the following methods:

• Adding a creator to the database during a search
• Adding creators to the database by entering their account details
• Adding creators to the database by uploading a file

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Adding a creator to the database during a search

When you cannot find a creator through the search bar, you can submit this new creator to the CreatorDB database.

1. Enter a creator’s ID or name in the search bar.
2. Click a social media platform.
3. Enter the creator’s ID or handle.
4. Click Add creators.
   The creator is added to the database.

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Adding creators to the database by entering their account details

1. Click Add creators.
   The Add new creators to CreatorDB window appears.

2. Select a social media platform.
3. Enter the creator’s ID, handle, or URL in Creator details.
4. Click Import.
   The Submission history window appears and shows the status of each creator you submitted.

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Adding creators to the database by uploading a file

1. Click Add creators.
   The Add new creators to CreatorDB window appears.
2. Click Upload.
   A window appears.
3. Select a file.
4. Click Open.

5. Click Import.
   The Submission history window appears and shows the status of each creator you submitted.

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Viewing creator submission history

The Submission history shows the creator records you submitted to the CreatorDB database. It shows whether the creator was successfully submitted. The creator appears in CreatorDB once their data is collected and verified. To open it, click See all submission history in the Add new creators to CreatorDB window.

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Viewing a creator’s profile and performance

Click a creator anywhere in CreatorDB, such as in search results, a group, or a campaign, to open their profile. CreatorDB collects public data from each platform regularly and adds AI classifications, rankings, and estimates on top.

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Profile header

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Platform and section tabs

Below the header, choose a platform on the left and a section on the right:

• All platforms, YouTube, Instagram, or TikTok. All platforms combines the creator’s accounts; a platform tab shows only that account. Only platforms where the creator has an account appear.
• Overview, Audience, Related, Content, or Brand.

The sections work the same way on every platform, so they’re described once below. Differences between platforms are listed in Platform differences.

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Overview

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Platform statistics

On All platforms, the top of Overview has one card per platform. Each card shows the account’s followers or subscribers, a Main platform label on the creator’s primary platform, an Active label if they posted in the last 30 days, the 30-day follower growth rate, and the account’s Engagement rate, average views or plays, average likes and comments, and Latest content date. On a platform tab, the same numbers appear in more detail in Key statistics: On YouTube, Sponsorship rate shows CreatorDB’s AI estimate of what the creator charges for sponsored content in US dollars, as a Flat fee and a Target CPM (cost per 1,000 views). Select Videos or Shorts for each content type. It isn’t available on the Free plan.

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CreatorDB score and rankings

The CreatorDB score (0 to 100) compares the creator with all other creators on six indicators: followers, average views, engagement rate, follower growth, average views growth, and engagement growth. The score is relative: a typical creator scores about 75, and a score of 90 or more puts a creator in roughly the top 7% on that platform. Each of the five stars is 20 points. On a platform tab, the same score for that account alone is called the Platform score. The CreatorDB score combines the platform scores, weighted by how highly the creator’s follower count ranks on each platform. The rating label maps to these ranges: The rankings show where the creator’s followers rank among creators in the same country, in the same language, and globally.

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Growth, upload time, and content mix

Further down Overview:

• Followers by platform: follower count and growth over the last 7, 30, and 90 days, and a chart of each platform’s followers. Follower growth switches the chart to growth rate. On a platform tab, the chart can show average views, subscribers, or engagement rate, and their growth rates, over 7, 30, or 90 days.
• Monthly gain in total followers: followers gained or lost each month for the past year, and when the creator was added to CreatorDB.
• Upload time (heat map): when the creator posted their most recent 20 pieces of content, by day of the week and time of day (night, morning, afternoon, evening) in the creator’s local time.
• Content breakdown: the share of each content type (YouTube videos and Shorts, Instagram posts and reels, TikTok videos) in the last 90 days. On All platforms, switch to Platform to see the share by platform.
• Performance (All platforms) or Ranking metrics (platform tabs): how the creator’s views, followers, engagement, and growth compare with similar accounts, rated from Poor to Superb. On a platform tab, you can compare by content type or by topic.
• Views interquartile range (platform tabs): the minimum, 25% quartile, median, 75% quartile, and maximum views of recent content, so you can see how consistent the creator’s views are.
• Recent sponsorships: the latest brands to sponsor the creator. Click View details to go to the Brand section.

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Audience

Audience shows the demographics of the creator’s audience on the selected platform (on All platforms, the main platform): top region, gender, and age group, average age, the top countries, a gender split, and an age breakdown. Audience data is generated by CreatorDB’s AI models.

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Related

Related lists similar creators that CreatorDB recommends based on the creator’s content. Use it to find creators in the same niche or to research competitors.

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Content

Content shows the creator’s most recent content and its performance. Click a piece of content to see its details. Below it:

• Content analytics: how often the creator posts (Content per week and Content per month) over the past 12 months.
• Content tags: the creator’s most-used hashtags, up to 32. Larger text means more frequent use.
• Top 5 topics and Top 10 niches: the creator’s main topics and the more specific niches CreatorDB’s AI assigns to their content.

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Brand

Brand shows the creator’s sponsored YouTube and Instagram content from the past year. CreatorDB doesn’t collect sponsorship data for TikTok.

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YouTube brand

• Content breakdown and Sponsored content / Total content: how many videos were sponsored out of all videos in the past year, and the engagement rate, average views, likes, and comments of sponsored videos next to all videos.
• Industries: the industries of the creator’s sponsors. Click one to show only those sponsors.
• Recent sponsors: each sponsoring brand with its total and latest sponsored content. Sort by Most recent or Total sponsored content. Click a brand to show only its videos, or the link icon to open its brand profile.
• Sponsored content: the sponsored videos. Sort by Most recent, Views, Likes, or Engagement rate.

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Instagram brand

The Instagram Brand section has the same parts as YouTube brand, for sponsored posts and reels.

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Platform differences

On Instagram, Key statistics has Posts, Reels, and Recent views; Recent reels or Recent posts shows how many items the numbers are based on.

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Downloading creator profiles

You can download up to 1,500 creator profiles on the same page each time. Downloading is available on paid plans.

1. Search for creators.
   For details, see Searching for creators.
2. Click Download.
   The Download CSV window appears and shows Preparing your file…. Downloading all creator profiles on the same page may take a few minutes.
3. When Your file is ready. appears, click Click here to download.