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How to view a creator’s performance on different social media platforms?

Select and click on a creator to view their profile information. You can view a summary of their performance on Instagram, Tiktok, or YouTube through Overview. You can also view a creator’s performance by audience, brand, content, or performance.

What does the CreatorDB score mean?

The CreatorDB score measures a creator’s performance on social media platforms based on the following six indicators: subscriptions, average views, engagement rates, subscription growth, average views growth, and engagement growth rate. The sum of the six indicators is averaged to calculate the CreatorDB score. The maximum score is 100.

What is an interquartile range?

The interquartile range (IQR) is useful for identifying the middle spread of a data distribution. It serves as an indicator used by CreatorDB to measure the consistency of a creator’s content performance. A quartile divides a data distribution into four equal parts, ranked from lowest to highest. The IQR is the difference between the third quartile (75%) and the first quartile (25%), representing the middle 50% of the dataset. In simpler terms, it focuses on the range of values between the 25th and 75th percentiles. A larger IQR suggests greater variability in the data, indicating inconsistency, while a smaller IQR reflects more consistent performance. A large IQR could mean the creator’s videos sometimes attract very few viewers and occasionally many viewers.

How can I download a creator’s profile information?

On the Discover search page, use the filters to find the creator profile you’d like to download. Then click Download. All creators from this search will be downloaded in .csv format. If no filters are applied, the system will automatically download 1,500 creator profiles. CreatorDB currently does not support downloading selected creators’ profiles.
Last modified on February 24, 2026