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How can I view a creator’s performance on different social media platforms?

Click a creator to view their profile information. You can view a summary of their performance on Instagram, TikTok, or YouTube through Overview. You can also view a creator’s performance by audience, brand, content, or performance.

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What does the CreatorDB score mean?

The CreatorDB score measures a creator’s performance on social media platforms based on the following six indicators: followers (subscribers on YouTube), average views, engagement rate, follower growth, average views growth, and engagement rate growth. Each creator is ranked against all other creators on the same platform, and the six rankings are combined into a platform score from 0 to 100. The score is relative: a typical creator scores about 75, and a score of 90 or more puts a creator in roughly the top 7% on that platform. The overall CreatorDB score combines the platform scores, weighted by how highly the creator’s follower count ranks on each platform.

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What is an interquartile range?

The interquartile range (IQR) is useful for identifying the middle spread of a data distribution. CreatorDB uses it as an indicator to measure the consistency of a creator’s content performance. A quartile divides a data distribution into four equal parts, ranked from lowest to highest. The IQR is the difference between the third quartile (75%) and the first quartile (25%), representing the middle 50% of the dataset. In simpler terms, it focuses on the range of values between the 25th and 75th percentiles. A larger IQR suggests greater variability in the data, indicating inconsistency, while a smaller IQR reflects more consistent performance. A large IQR could mean the creator’s videos sometimes attract very few viewers and occasionally many viewers.

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How can I download a creator’s profile information?

On the Discover search page, use the filters to find the creator profile you’d like to download. Then click Download CSV. Creators from this search are downloaded in .csv format, up to 1,500 creator profiles per download. Downloading isn’t available on the Free plan. For details, see CreatorDB pricing. CreatorDB currently does not support downloading selected creators’ profiles.
Last modified on October 26, 2026