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About CreatorDB

CreatorDB is a web-based app that provides a comprehensive database service to brands, agencies, and other companies that need influencer marketing to find and match the most suitable social media creators for online ad campaigns. The database comprises millions of creators from mainstream social media platforms like YouTube, Instagram, and TikTok. Designed for any company that needs to find influencers, the database provides insight into creators’ performance, comparative metrics, the topics or niches they create content on, and much more.

What’s new

The following are the major new features and improvements in the latest version of the CreatorDB app. For details, go to https://creatordb.app/announcement/7948-2/. 2025.11.21
  • Added scan by Share profile feature to the creator profile.
2025.11.19
  • Added scan by importing file feature to Brand scan.
2025.10.19
  • Added Views range, a new visual indicator that can help you get key video view metrics at a glance.
  • Added more filters to the Instagram Discover page.
  • Graphs support zoom-in and zoom-out features.
2025.09.19
  • Added the Brand scan feature to help you search for a creator’s past sponsorship history.
2025.08.28
  • Improved brand page user interface design to make it easier to view sponsoring brands.
  • Improved data summaries and wording for better user experience.
2025.08.08
  • Added YouTube audience demographic filters.
  • Optimized user interface design.
  • Fixed the views filter function.
  • Fixed CSV file format upload issues.
2025.07.11
  • Added API dashboard for tracking API credit usage and related metrics.
  • Added YouTube audience demographic data for Content search.
  • Added Instagram sponsored content data.
  • Added the last content post date for YouTube, Instagram, and TikTok.
  • Added the last data update date for each platform.
  • Added the Active icon to indicate which platform creators have uploaded new content to within 30 days on the Creator Profile page.
  • Added a chatbot for live assistance.
  • Added link to CreatorDB’s help center.
  • Added release notes link.
  • Added a label to show the creator’s main platform.
  • Improved design layout of Keywords and enabled multi-selection and organization of keywords.
  • Improved the search engine feature to find more related results.
  • Improved result table column organization and enabled drag-and-drop management.
  • Enhanced wording on the user interface for better user experience.
  • Improved readability of creator profile charts.
  • Improved visibility of the Cancel plan button.
  • Improved data display.
  • Improved audience demographic data accuracy.
  • Fixed creator profile display issues.
  • Fixed various display and functionality issues for dashboards.
  • Fixed trial cancellation issues and correct display of plan expiration dates.

Key terms

Brand

Refers to a company actively participating in the influencer market or sponsoring content.

Topics

On the CreatorDB platform, topics are content categories based on YouTube classifications. You can apply up to 470 topics to your filter conditions to narrow search results.

Niches

CreatorDB’s AI algorithm can identify up to 16,000 niches. These are more granular categories of a topic. For example, if birds are a category, then penguins would be a niche.

Self-like

When a creator likes their own content, the number and ratio of self-likes indicate whether their content likes are organic or self-promoted.

Application scenarios

CreatorDB offers a comprehensive database that provides millions of creators’ data. With extensive data on millions of creators content performance across major social media platforms, such as YouTube, Instagram, and TikTok, you can utilize data in the following ways:

Finding the right creators for collaboration

The CreatorDB platform is excellent for finding creators to promote your products to new market domains and expand your presence in these regions. You can search for creators by more than 50 filters like location or language to find the most relevant creators that meet your company’s targeted markets—or sort creators by content type to better position your online campaigns. CreatorDB’s database allows you to find creators that fit your brand image and helps you assess whether they would make good brand ambassadors. Detailed content statistics provide a holistic overview of creators’ online performances. Other helpful information includes the estimated rates creators charge for publishing sponsored content, which can help you find creators that meet your online campaign budget requirements.

Manage creators in groups

The CreatorDB platform’s group feature can help you easily categorize similar creators and find related ones. You can add similar creators to groups and sort them by language, number of followers, or follower growth rate. You can use the available data to compare the content performance of similar creators.

Competitor analysis

You can find out which creators your competitors have sponsored in the past and how frequently they have sponsored a creator’s content. The CreatorDB platform can show up to 40 recent sponsors. Understanding which brands a creator has worked with can help you avoid sponsoring the competitor-sponsored creators.

User interface

The CreatorDB user interface comprises three main navigation panels: the top navigation bar, the left navigation bar, and the side panel. The navigation bars provide shortcuts to the main CreatorDB features and settings.
CreatorDB navigation panels
No.Description
1Top navigation bar
2Left navigation bar
3Side navigation panel

Top navigation bar

By default, the system will load the Discover search page.
Top navigation bar
No.LabelDescription
1DiscoverSearch for creators using pre-defined filters in Discover search.
2KeywordSearch for creators using pre-defined keywords.
3BrandSearch for brands that have sponsored creators.
4ContentSearch for content or creators by uploaded content.
5Search barSearch for creators by entering their username or channel name.
6CreatorDB planShows your current CreatorDB plan tier.
7Add creatorsAdd new creators to the CreatorDB database.
8Account settingsYour user profile picture and shortcut to account settings. You can change your account settings or log out from the CreatorDB app.

Left navigation bar

Left navigation bar
No.LabelDescription
1Discover searchSearch for creators in the CreatorDB database by pre-defined filters, keywords, brands, or content. By default, the system will load the Discover search page.
2GroupManage creators in groups.
3APILinks to the API dashboard. You can check your API credit usage status.
4Brand scanScan creators previous sponsorship history to find out which brands creators are frequently working with.
5Help centerLinks to CreatorDB’s knowledge base, where you can look up answers to frequently asked questions and common app operations.
6Browser extensionLinks to the download page for the Chrome Extension, Creator Analytics by CreatorDB. For details, see Creator Analytics by CreatorDB User Guide.
7SettingsLinks to account settings, where you can change your username, reset passwords, language settings, or get your API key.

Side navigation panel

Collapsed side navigation bar
No.Description
1Hide or show side navigation panel
2Add filter
Expanded side navigation bar
No.LabelDescription
1Saved filtersManage saved search filters. You can add new filters, duplicate, rename, or delete filters.
2GroupsAdd or remove creators in groups as search conditions.
3SponsorsAdd brand search criteria as search conditions.

Account management

You can manage your account settings, such as editing your username and profile image, resetting your account password, changing your language settings, and more.
  1. Log in to CreatorDB.
  2. Click Settings.
    The Account page appears.
Account settings page
Perform any of the following actions:
Account settings actions
CalloutActionSteps
AEdit username.Click on the Name field and edit.
BUpdate profile image.a. Click Edit.
b. Select a file.
c. Click Open.
CReset password.a. Click Send a reset email.
b. Follow the instructions in the email to reset your password.
DChange language settings.Select a language from the drop-down menu.
EOpt in to CreatorDB updates.Enable Keep me up to date with CreatorDB promotions and product releases.

Searching the CreatorDB database

The CreatorDB database offers several search methods. You can search for creators using filters on the Discover search page search by keywords, content, or sponsors. CreatorDB recommends using limited filters to optimize your initial search and building up filters as you go. To narrow your search scope quickly, you can use advanced filters to find the most relevant creators. The advanced filters option is only available in Discover and Content search.

Searching for creators

You can search for creators by applying filter conditions on the Discover search page. You can search for creators on all supported platforms or by specific platforms, such as YouTube, Instagram, or TikTok.

Searching for creators on all platforms

  1. Log in to CreatorDB.
  2. Select All platforms.
  3. Select the filters as shown on the screen.
  4. Optional: Select Only show creators with emails.
Discover search all platforms filters
  1. Optional: Use advanced search.
    1. Click Advanced.
    2. Select filters.
  2. Click Search.
Discover search all platforms results

Searching for creators on YouTube

  1. Log in to CreatorDB.
  2. Select YouTube.
  3. Select the filters as shown on the screen.
  4. Optional: Select Has sponsored content.
YouTube search with sponsored content filter
  1. Optional: Use advanced search.
    1. Click Advanced.
    2. Select filters.
  2. Click Search.
Discover search YouTube advanced filters results

Searching for creators on Instagram

  1. Log in to CreatorDB.
  2. Select Instagram.
  3. Select the filters as shown on the screen.
  4. Optional:
    • Select Only show verified Instagram accounts.
    Verified Instagram accounts filter
  5. Optional: Use advanced search.
    1. Click Advanced.
    2. Select filters.
  6. Click Search.
    Discover search Instagram results with advanced filters

Searching for creators on TikTok

  1. Log in to CreatorDB.
  2. Select TikTok.
  3. Select the filters as shown on the screen.
  4. Optional: Select Only show verified TikTok accounts.
    Verified TikTok accounts filter
  5. Optional: Use advanced search.
    1. Click Advanced.
    2. Select filters.
  6. Click Search.
    Discover search TikTok results with advanced filters

Managing filters

In the Discover search, you can save selected search conditions as a Filter that you can apply repeatedly to save search time. The filter include and exclude features allow you to create whitelists and blacklists. With the exclude feature, you can also list creators with whom you’ve already collaborated or declined to work.
Creating a filter
  1. Log in to CreatorDB.
    By default, you will be on the Discover search page.
  2. Select a social media platform.
  3. Select filters and options.
  4. Click Save filters.
    The Save selected filters window appears.
Save selected filters window
  1. Enter a filter name.
  2. Optional: Enter the filter description.
  3. Click Save.
Saved filter confirmation
Editing a filter
  1. Log in to CreatorDB.
  2. Expand the side navigation panel.
Expanded side navigation panel
  1. Click Saved filters.
Saved filters list
  1. Select a filter.
  2. Click on the kebab menu on the right.
  3. Perform any of the following:
Saved filter actions
CalloutActionSteps
6aDelete filter.Click Delete.
6bRename filter.a. Click Rename.
b. Enter a new filter name.
c. Optional: Enter a filter description.
d. Click Save.
6cDuplicate filter.Click Duplicate.

Searching for creators by keywords

  1. Log in to CreatorDB.
  2. Click Keyword tab and enter a keyword.
  3. Optional: Select a keyword from the drop-down menu.
Keyword search

Searching for brands (sponsors)

There are multiple ways to search for sponsoring brand information in the CreatorDB platform. This is one of the more common methods. For more details, see the following topics:
  1. Log in to CreatorDB.
  2. Click Brand.
  3. Enter keywords.
  4. Optional:
    • Select brand filters.
    • Select a social media platform.
    • Select performance criteria filters.
  5. Click Search.
Brand search

Searching for content

  1. Log in to CreatorDB.
  2. Click Content.
  3. Select a social media platform.
  4. Select content filters.
  5. Optional: Select Has sponsored content.
  6. Select creator filters.
Content search filters
  1. Optional: Use advanced search.
    1. Click Advanced. More search filters appear.
    2. Select filters.
  2. Click Search.
Content search results with advanced filters

Managing creators

You can add new creators to the CreatorDB database or view a creator’s profile and content performance. If there is a creator that you cannot find in our database, you can submit the creator’s platform ID to CreatorDB. Additionally, CreatorDB allows you to manage multiple creators through the Groups feature.

Adding creators to the database

You can add new creators to the database using any of the following methods: When you cannot find a creator through the search bar, you can submit this new creator to the CreatorDB database.
  1. Log in to CreatorDB.
  2. Enter a creator’s ID or name in the search bar.
  3. Click on a social media platform.
Add creator from search bar
  1. Enter the creator’s ID or handle.
  2. Click Add creators.
    The creator is added to the database.
Add creator from search bar confirmation
Creator added to database confirmation

Adding creators to the database by entering their account details

  1. Log in to CreatorDB.
  2. Click Add creators.
    The Add new creators to CreatorDB window appears.
Add new creators to CreatorDB window
  1. Select a social media platform.
  2. Enter the required details in the Submission area.
  3. Click Submit.
Add creator by entering account details confirmation

Adding creators to the database by uploading a file

To upload multiple creators from a file, save the file in .csv format and follow the template format.
  1. Log in to CreatorDB.
  2. Click Add creators.
    The Add new creators to CreatorDB window appears.
Add new creators to CreatorDB window
  1. Click Upload.
    A window appears.
Upload creator file window
  1. Select a file.
  2. Click Open.
Selected file ready for upload
  1. Click Submit.
Add creator by uploading file confirmation

Viewing creator submission history

The Submission history shows the creator records you submitted to the CreatorDB database. It shows whether the creator was successfully submitted. Adding the creator’s data to the database can take one workday.
Submission history
No.LabelDescription
1UpdatedShows the last date the system updated the submission history.
2Update statusRefreshes the submission history to show the latest submitted creator record status.
3Channel nameShows the creator’s channel name, location, and whether the creator account is verified.
4Platform submittedIndicates the social media platform of the submitted creator’s account.
5Channel ID/ HandleThe creator’s YouTube, Instagram, or TikTok ID or handle name.
6Submitted timeShows when you submitted the creator.
7StateShows the creator submission status. Submitted creators will undergo a review process before they are added to the database. Please see the following table for all submission states and descriptions.
Submission statesDescription
SuccessThe creator has been submitted to the CreatorDB database and will undergo the review process.
Already existsThe submitted creator’s data is already available in the CreatorDB database.
Not availableThe submitted creator’s format is invalid. Please check that the submitted creator’s ID follows the format in the on-screen instructions, or if the submitted file format is the same as the template file.
Process worker errorAn error occurred while processing the submitted creators’ data. If you encounter this error, please contact CreatorDB at support@creatordb.app.
User not foundThe system did not find the submitted creator’s data.
Private userThe submitted creator account is private.

Viewing a creator’s profile and performance

To help you find the best creator for online collaborations and campaigns, CreatorDB offers key insights into a creator’s content performance, growth rates, and more. CreatorDB collects publicly available data regularly and directly from the source platforms, then uses AI, ranking algorithms, and other statistical methods to provide insights and add more critical context about the creator and their content. Several key indicators include the CreatorDB score, which provides an overview of key performance indicators, such as engagement rate, follower growth, upload time, and more.

Key indicators and definitions

Creator profile key indicators
No.LabelDefinition
1Profile pictureThe creator’s profile picture.
2Creator nameThe creator’s name or username.
3Verification badgeBadge that indicates the creator has been verified by social media platforms, such as YouTube, Instagram, or TikTok.
4TopicsThe main topics of the creator’s content.
5Add to groupAdds this creator to an existing group or a new group.
6LocationThe creator’s location.
7LanguageThe creator’s spoken language.
8YouTube subscribersThe creator’s total number of YouTube subscribers.
9Instagram followersThe creator’s total number of Instagram followers.
10TikTok followersThe creator’s total number of TikTok followers.
11Total followersThe total number of followers is calculated by adding the creator’s followers on YouTube, Instagram, and TikTok.
12Followers growthThe monthly follower growth rate of the creator’s main platform. A negative value indicates a decline.
13CreatorDB scoreAn indicator that shows the creator’s overall performance on social media platforms based on the following six indicators: subscriptions, average views, engagement rate, subscription growth, average views growth, and engagement growth rate. The raw score is calculated by adding the six indicators and then finding the average compared to all other creators on social media platforms. The score range is on a scale from 0 to 100.
14Engagement rateThe engagement rate of the creator’s main platform is displayed. The engagement rate is an indicator that shows how viewers interact with the content.
15Recent sponsorsThe latest brands to sponsor the creator’s content.
16View emailsThe creator’s email contact.
17Channel IDThe creator’s YouTube channel or account ID.
18Mentioned linksLinks found in the creator’s profile.
19Linktree linksThe creator’s Linktree links.
20Share profileThe link for sharing the creator’s profile with others.
21Other social media accountsThe creator’s other social media accounts. For example, Mr. Beast also has a Facebook account.
22Last updatedThe most recent time the system updated the creator’s profile.
23Personal descriptionThe creator’s channel or account description.
When buttons such as View emails, Mentioned links, or Linktree links are grayed-out, it indicates the specific creator data is unavailable.

Overview

The All platforms page on Overview lets you view the creator’s overall performance on major social media platforms, including YouTube, Instagram, and TikTok. It also allows you to view key performance indicators at a glance.

Platform statistics

On the All platforms page, you can view a summary of the creator’s social media performance on multiple platforms. Note that this page only displays information from platforms where the creator has an account. In this example, we will look at a creator whose primary account is on YouTube. Aside from a few exceptions, all data is automatically collected from the relevant platform.
All platform statistics
No.MetricDefinition
1Main platformA label that shows the creator’s primary social media platform.
2Total YouTube subscribersThe total number of YouTube subscribers this creator’s channel has.
3ActiveA label that shows which social media platforms this creator has been actively posting content on over the last 30 days.
4Monthly YouTube subscriber growth rateThis creator’s YouTube channel’s subscriber growth rate over the last 30 days.
5Engagement rate (YouTube)YouTube engagement rate is calculated as follows: (Likes+Comments)Views\frac{(Likes + Comments)}{Views}
6Avg. viewsThe average number of views YouTube videos received over the past month.
7Avg. likesThe average number of likes the creator’s videos received on YouTube.
8Avg. commentsThe average number of comments the creator’s videos received on YouTube.
9Latest content (YouTube)The latest date the creator uploaded content to YouTube.
10Total Instagram followersThe total number of Instagram followers this creator’s account has.
11Instagram follower growth rateThis creator’s Instagram account’s follower growth rate over the last 30 days.
12Engagement rate (Instagram)Instagram engagement rate is calculated as follows: (Likes+Comments)Followers\frac{(Likes + Comments)}{Followers}
13Avg. plays (Reels)The average number of plays the creator’s Instagram reels received.
14Average likesThe average number of likes for each Instagram post.
15Average comments (Instagram)The average number of comments for each Instagram post the creator posted.
16Latest content (Instagram)The latest date that the creator posted content onto Instagram.
17Total TikTok followersThe total number of followers the creator’s TikTok account has.
18TikTok follower growth rateThe creator’s TikTok account’s followers growth rate over the last 30 days.
19Engagement rate (TikTok)Used to measure followers’ interaction with content created by creators or influencers. TikTok engagement rate is calculated as follows: (Hearts+Comments+Shares)Plays\frac{(Hearts + Comments + Shares)}{Plays}
20Avg. playsThe average number of plays the creator’s videos received on TikTok.
21Average heartsThe average number of hearts received by the creator’s TikTok videos.
22Average comments (TikTok)The average number of comments received by the creator’s TikTok videos.
23Latest content (TikTok)The latest date the creator posted content onto TikTok.

Creator Overview

Creator overview key indicators
No.MetricDefinition
1CreatorDB scoreA unique score is calculated by adding subscriptions, average views, engagement rate, subscription growth, average views growth, and engagement growth rate and finding the median value. The score ranges from 0 to 100.
2Follower rank by countryThe creator’s followers’ national rankings compared to other creators from the same country in the CreatorDB database.
3Follower rank by languageThe creator’s followers rank by language compared to other creators from the same language in the CreatorDB database.
4Global follower rankThe creator’s global rankings for total followers compared to other creators in the CreatorDB database.
CreatorDB score metrics
CreatorDB score metrics
StarsScore range
0 stars0
0.5 stars1 to 10
1 star11 to 20
1.5 stars21 to 30
2 stars31 to 40
2.5 stars41 to 50
3 stars51 to 60
3.5 stars61 to 70
4 stars71 to 80
4.5 stars81 to 90
5 stars91 to 100
CreatorDB score grade
Ranking descriptionScore range
Poor0 to 25
OK26 to 50
Good51 to 65
Great66 to 80
Excellent81 to 90
Superb91 to 100

Follower metrics

The follower metrics are updated daily and show a line graph over 90 days. On the All platform page, the line graph shows changes in follower growth on YouTube, Instagram, and TikTok. The Total follower growth indicators over 7 days, 30 days, and 90 days data are from the main platform where the creator is most active.
Follower metrics
No.MetricDefinition
1Last updatedThe last date the system updated this creator’s total follower growth data.
2Last 7 days growthThe total follower growth rate over the last 7 days (about 1 week).
3Last 30 days growthThe total follower growth rate over the last 30 days (about 1 month).
4Last 90 days growthThe total follower growth rate over the last 90 days (about 3 months).
5Total followersThe number of followers changes over 90 days.
6Follower growthThe creator’s total follower growth rate over one year. By default, CreatorDB shows the changes over 7 days, 30 days, and 90 days. The graph shows follower growth numbers on the creator’s YouTube, Instagram, and TikTok accounts.
Monthly gain in followers key indicators
No.MetricDefinition
1Last updatedThe last date the system updated the monthly gain in followers data.
2Monthly gain in total followersShows the gain in total followers for that month.
3FollowersThe change in number of followers gained per month.
4Creator added inThe date the system added this creator to the CreatorDB database.
5MonthsThe months over one year.

Upload time (heat map)

The upload heat map indicates when a creator published the most recent 20 posts or videos. The heat map shows four periods throughout the day throughout the week that the creator uploads content and shows how frequently creators upload content. Note that the times are in the creator’s local time zone.
Upload content heat map
Time periodTime range
Night0:00-6:00
Morning6:01-12:00
Afternoon12:01-18:00
Evening18:01-24:00

Content breakdown

The content breakdown shows the most recent 20 posts by social media platforms over 3 months. You can view the content breakdown by content types or by platform.
Content breakdown by platform and content type
Platform typesContent types
YouTubeYouTube videos, YouTube shorts
InstagramInstagram posts, Instagram reels
TikTokTikTok posts

Account quality

The account quality dashboard presents an overview of the global performance of the creator’s social media accounts. The indicators used to measure platform performance are based on the creator’s average performance compared to similar channels.
All platform account quality

Brand dashboard

Shows the latest four brands that sponsored a channel. Detailed information includes the sponsored content publish date and the number of sponsored content. The dashboard can display up to 60 sponsors’ information.
Recent sponsorships

Audience

This page will show the creator’s YouTube channel audience demographics, which are updated every 100 days. For details, see YouTube audience. This page lists similar creator accounts in CreatorDB’s database. The related accounts feature can help you find creators in the same field for collaboration purposes or competitor analysis.
Related accounts

Content

Shows the latest content that the creator has posted on various platforms, content analytics, trending content tags, and content categories. It considers the videos’ historical average performance on multiple platforms, such as YouTube, Instagram, and TikTok. When you click on a recent video, it will show an overview of the video’s performance on its respective platforms. For details, see the following articles: Content analytics On the Content page, you can view the creator’s recently posted content from all platforms and get details on the content analytics for content posted on all platforms. The content analytics metrics measure the content performance and posting frequency over 12 months. Each bar on the graph represents a month.
Content analytics bar graph
No.LabelDefinition
1Content per weekThe total number of content posted weekly by the creator.
2Content per monthThe total number of content posted monthly by the creator.
Content tags The most common hashtags in the creator’s uploaded content are displayed. There are six different font sizes to indicate the hashtag’s usage frequency. The larger the hashtag font, the higher the usage frequency. The platform can show up to 32 most frequently used hashtags by the creator in recent posts.
Recent hashtags
Top 5 topics from all platforms The top 5 topics out of 470 associated with the creator’s content are displayed. These topics are based on YouTube classifications. Top 10 niches from all platforms The top 10 niches of the content are displayed. Niches are subcategories of topics. Currently, CreatorDB supports up to 16,000 niches that are applied to classify creators.
Top 5 topics and top 10 niches from all platforms

Brand

Select the Brand tab to view the creator’s video content sponsored by brands on YouTube and Instagram.
Brand tab

YouTube

On a creator profile page, you can view their YouTube channel performance by selecting the YouTube tab.

YouTube overview

By default, the creator profile page will show the Overview page of the selected platform. You can view a creator’s key YouTube performance statistics by going to a creator’s profile page and then select the YouTube tab.
YouTube subscribers
No.LabelDefinition
1Main platformIndicates the creator’s primary social media platform.
2SubscribersTotal YouTube subscribers.
3ActiveAn indicator that shows the creator has been actively uploading content to their YouTube channel over the last 30 days.
4Subscriber growth rateThe YouTube channel’s subscriber growth rate over 30 days.
5Percentile performanceThe YouTube channel’s performance percentage compared to the median value of similar channels.
6Latest contentThe last date the creator uploaded content to YouTube.
YouTube key statistics labeled
No.LabelDefinition
1VideosShows the key metrics performance for YouTube videos.
2ShortsShows the key metrics performance for YouTube Shorts.
3AllShows the average key metrics performance from YouTube videos and shorts combined.
4Active subscribersPercentage of YouTube subscribers that are actively engaged over the past month. Active subscribers are calculated as: Average Video ViewsSubscribers \frac {Average \ Video \ Views}{Subscribers}
5Avg. viewsThe average number of views videos have received over the past month. (Unit by the millions. M = 1,000,000)
6Engagement rateThe percentage of engagement rate.
7Avg. likes/ commentsThe average number of likes and comments the creator’s YouTube videos received over the past month. (Unit by the thousands. K = 1,000)
8Last 30 daysThe creator’s YouTube content view range over the last 30 days, excluding content posted in the past 3 days. Content here refers to YouTube videos and shorts.
9Last 90 daysThe creator’s YouTube videos or shorts view range over the last 90 days, excluding content posted in the past 3 days.
10MinimumThe minimum number of views the creator’s uploaded content received.
11AverageThe average number of views the creator’s uploaded content received.
12MaximumThe maximum number of views the creator’s uploaded content received.
YouTube creator overview
No.LabelDefinition
1CreatorDB scoreThe YouTube channel’s CreatorDB score. The unique score sums up the subscriber rankings, view rankings, engagement rankings, subscriber growth rates, video views growth rates, and the engagement growth rate and then finds the average. The calculations are in percentiles.
2RatingThe CreatorDB score rating description. The ratings are superb (91 to 100), excellent (81 to 90), great (66 to 80), good (51 to 65), OK (26 to 50), and poor (0 to 25)
3Subscriber rank by countryThe subscriber rankings of the creator’s YouTube channel by country.
4Subscriber rank by languageThe subscriber rankings of the creator’s YouTube channel by language.
5Global subscriber rankThe global subscriber rankings of the creator’s YouTube channel.
You can also view line graphs showing average video views, subscribers, or engagement rate changes by weekly (7 days), monthly (30 days), or quarterly (90 days).
YouTube videos average views trend
Channel analytics by average views for YouTube videos over a 7-day period.
YouTube channel subscribers trend
Channel analytics by changes in the number of YouTube subscribers over 7 days.
YouTube channel engagement rate trend
Channel analytics by changes in engagement rate over 7 days. Additionally, you can view the growth rate changes for average views, subscribers, and engagement rate by weekly (7 days), monthly (30 days), or quarterly (90 days).
YouTube channel average views growth rate trend
Average views growth rate over 7 days.
YouTube channel subscribers growth rate trend
Subscriber growth rate over 7 days.
YouTube videos engagement growth rate trend
Engagement rate growth rate over 7 days.
YouTube monthly gain in total followers
The monthly gain in total subscribers shows an increase or decrease in YouTube subscribers.
No.LabelDefinition
1Monthly gain in total subscribersThe gain in total subscribers for that month.
2SubscribersThe number of subscribers growth or decline in thousands (1k = 1,000 and 1M = 1,000,000).
3MonthsThe time by months.
4Total subscriber growthThe creator’s total number of subscriber growth over 12 months.
YouTube upload time (heat map)
YouTube upload time heat map
No.LabelDefinition
1DayThe day the creator uploads content throughout the week.
2Number of contentThe number of YouTube videos and shorts uploaded. The darker the shade, the more videos uploaded.
3TimeThe time in the day that content is uploaded.
4SummaryA summary of the creator’s main content upload time.
YouTube content breakdown
Here’s a breakdown of the latest 20 pieces of YouTube content uploaded within three months.
No.LabelDefinition
1YouTube shortsThe percentage of YouTube shorts out of content posted to their channel.
2YouTube videosThe percentage of YouTube video out of all content posted to their channel.
3SummaryA summary of the creator’s content breakdown in percentages.
The channel quality dashboard presents the channel’s ranking metrics for different options based on six key indicators: average video views, average view growth, subscribers, subscriber growth rate, engagement rate, and engagement growth rate. It compares these different metrics against the median value of channels with the same topics. You can view these ranking metrics by country, language, or topics on YouTube.
YouTube ranking metrics for different options overview
This image summarizes the YouTube channel’s ranking metrics for different options. The various metrics are based on the average for all ranking options.
YouTube ranking metrics by country
This image shows the YouTube channel’s ranking metric performance compared to other channels in the same country.
YouTube ranking metrics by topic
This image shows the YouTube channel’s ranking metric performance compared to other variety gaming channels. The various metrics are based on the average for all channels labeled with various gaming topics.

YouTube interquartile range

You can view the creator’s account or channel’s video performance interquartile range on the respective YouTube, Instagram, and TikTok tabs. The interquartile range measures the spread of the middle half of the distribution. It contains the middle half of the dataset in the distribution of a quartile segment, split into four equal parts from low to high. This indicator can give you an overview of the creator’s content views, ranging from the lowest, median, to the highest number of views. The interquartile range is calculated for the average of the most recent 20 YouTube videos to analyze the interquartile range.
YouTube interquartile range
No.LabelDefinition
1Minimum viewsThe minimum number of YouTube video views on this creator’s channel.
2Median viewsThe average number of views YouTube videos have received on the creator’s channel.
3Maximum viewsThe maximum number of views YouTube videos have received on the creator’s channel.
425% quartileThe number of views the bottom 25% of videos have received on this creator’s YouTube channel.
5Interquartile range (IQR)The median number of views the middle-ranking videos have received on this creator’s YouTube channel.
675% quartileThe number of views the top 25% of videos have received on this creator’s YouTube channel.

YouTube audience

On the YouTube > Audience page, you can view a creator’s YouTube audience demographics.
YouTube demographic overview
No.LabelDescription
1Audience top regionThe primary region that the creator’s audience is from.
2Audience genderThe prominent audience gender.
3Audience ageThe primary age group of the creator’s YouTube channel. Shows the percentage of audiences from this age group.
4Average ageThe audience’s average age.
5Audience regionsThe top five regions where the creator’s audience is from.
6Country breakdownThe countries where most of the audience is from are generated by CreatorDB’s proprietary AI model.
YouTube audience age and gender
No.LabelDescription
1MaleThe proportion of male audience for this creator’s channel.
2FemaleThe proportion of female audience for this creator’s channel.
3Proportion (%)The percentage of the audience by different age brackets for this creator’s channel.
4Age rangeThe audience age range for this creator’s channel.
On the YouTube > Related page, you can view a list of related YouTube creators that the system recommends based on the creator’s uploaded content.
Screenshot of related YouTube creators

YouTube content

On the Youtube > Content page, you can view the most recent YouTube videos uploaded to the creator’s channel on the content page. You can also scroll down the page to view the creator’s historical YouTube video performance and content analytics.
YouTube video content page
The video views in the example screenshot are for reference only and do not reflect the actual video’s performance.
No.LabelDefinition
1ViewsTotal number of views this YouTube video received. (Note that 1K represents 1,000 views.)
2LikesThe total number of likes this YouTube video received.
3Engagement RateThe engagement rate of this YouTube video. This is calculated as follows: (Likes+Comments)Views \frac{(Likes + Comments)}{Views}
4CommentsThe total number of comments this YouTube video received.
5Video LengthThe length of this YouTube video in minutes.
6FollowersThe creator’s total number of YouTube subscribers.
71 Day ViewsThe number of views this YouTube video received on the first day it was published.
87 Day ViewsThe number of views the YouTube video received on the seventh day it was published.
930 Day ViewsThe number of views the YouTube video received on the thirtieth day it was published.
10Add to groupAdd this creator to an existing group.
11Published dateWhen the creator published the YouTube video.
12Sponsored badgeA label that indicates if a brand or company has sponsored this YouTube video.
13SponsorsThe sponsors of this YouTube video.
14Content QualityThe quality indicators of this YouTube video are displayed in percentages.
15Performance MetricsThe views performance of this YouTube video over time.
YouTube content quality The different gauges on the content quality dashboard provide an overview of the performance of specific video metrics. The possible gauge rankings are in descending order: superb, excellent, great, good, OK, and poor. For details, see CreatorDB score metrics.
YouTube video content quality
No.Metric labelDefinition
1Views gaugeAn indicator that shows this YouTube video’s overall views performance and ranking.
2Views scoreThe YouTube video’s views score out of 100. The higher the score, the better the performance.
3Views performanceThe YouTube video’s average views performance compared to the median value of the creator’s latest 20 YouTube posts in percentage.
4Likes gaugeAn indicator that shows this YouTube video’s overall likes performance and ranking.
5Likes scoreThe YouTube video’s likes score out of 100. The higher the score, the better the performance.
6Likes performanceThe YouTube video’s average likes performance compared to the median value of the creator’s latest 20 YouTube posts in percentage.
7Engagement rate gaugeAn indicator that shows this YouTube video’s overall engagement rate performance and ranking. For details, see Platform statistics.
8Engagement rate scoreThe YouTube video’s engagement rate score is out of 100. The higher the score, the better the performance.
9Engagement rate performanceThe YouTube video’s engagement rate performance compared to the median value of the creator’s latest 20 posts on YouTube.
YouTube performance metrics Obtains data from this YouTube video’s views within 90 days and plots at least 12 to 15 points on a line graph. The data is updated daily.
YouTube performance metrics line graph
No.Metric labelDefinition
1ViewsThe number of views this YouTube video received.
2DateThe dates over 90 days.
YouTube content history On the content history page, you can view the creator’s channel changes in average YouTube video views, average likes, average comments, average engagement rate, and average video length.
YouTube content history
No.LabelDescription
1Avg. viewsThe average number of views this creator’s YouTube videos receive.
2Avg. likesThe average number of likes this creator’s YouTube videos receive.
3Avg. engagement rateThe average number engagement rate of this creator’s YouTube videos.
4Drop-down menuView the creator’s performance by average views, average likes, average comments, average engagement rate, or average video length over one year. The YouTube video engagement rate is (Likes+Comments)Views\frac {(Likes+ Comments)}{Views}
5MetricsThe selected YouTube video performance metric. The Y-axis of this line graph will display the relevant selected metric, such as views, likes, comments, video length or engagement rates.
6DatesThe dates in 5-day intervals over one year.
YouTube content analytics
No.LabelDescription
1Category breakdownThe percentage of YouTube content posted by this creator by categories.
2Content per weekThe number of content this creator posts to their YouTube channel weekly.
3Content per monthThe number of content this creator posts to their YouTube channel monthly.
4Average contentThe average number of content that this creator posts per month.
5ContentThe number of published YouTube content.
6TimeThe period by months over one year.
YouTube content tags On the YouTube > Content page, you can view the 32 most frequently used hashtags in the creator’s uploaded YouTube content, their content’s top five topics and top 10 niches. For details, see Content tags.

YouTube brand

On the YouTube > Brand page, you can view the creator’s sponsored YouTube videos over one year. You can view detailed sponsored content performance, sponsoring brand industries, and recently sponsored content.
YouTube brand dashboard
No.LabelDescription
1Sponsored videosThe total number of sponsored videos on this creator’s YouTube channel over one year.
2Sponsored (percentage)The percentage of sponsored videos out of total videos uploaded by the creator to their YouTube channel over one year.
3Total videosThe total number of videos uploaded to this creator’s YouTube channel over one year.
4Engagement rate (Sponsored content)The average engagement rate of the creator’s sponsored YouTube content.
5Avg. views (Sponsored content)The average views the creator’s sponsored YouTube videos received.
6Avg. likes (Sponsored content)The average likes the creator’s sponsored YouTube videos received.
7Avg. comments (Sponsored content)The average comments the creator’s sponsored YouTube videos received.
8Latest sponsored content (Sponsored content)The date of the creator’s last uploaded sponsored YouTube video.
9Engagement rate (Total content)The average engagement rate of all the creator’s YouTube videos over one year.
10Avg. views (Total content)The average views of all the creator’s YouTube videos over one year.
11Avg. likes (Total content)The average likes of all the creator’s YouTube videos over one year.
12Avg. comments (Total content)The average comments of all the creator’s YouTube videos over one year.
13Latest contentThe date of the creator’s last updated video.
14IndustriesLists the industry of all sponsored videos. You can sort sponsored videos by industries by clicking on an industry.
15Drop-down menuSort the sponsoring brands by Most recent or Total sponsored content.
16BrandsYou can view the sponsoring brand’s basic information including their total sponsored content, latest sponsored content, and more. You can sort sponsored videos by the sponsoring brand by selecting a brand. For details, see Viewing a brand profile.
YouTube sponsored content sorting options
No.LabelDescription
1Most recentSorts the sponsored videos from latest to oldest.
2ViewsSorts sponsored videos by number of views received in descending order.
3LikesSorts sponsored videos by number of likes received in descending order.
4Engagement rateSorts sponsored videos by engagement rate in descending order. The engagement rate for YouTube videos is calculated as follows: (Likes+Comments)Views \frac {(Likes+ Comments)}{Views}

Instagram

On a creator profile page, you can view their Instagram account performance by selecting the Instagram tab.

Instagram overview

Instagram overview
No.LabelDefinition
1Total number of followersThe total number of Instagram followers the creator has. (k= 1,000, M= 1,000,000)
2ActiveAn indicator that shows the creator has been actively uploading content to their Instagram account over the last 30 days.
3Follower growth rateThe creator’s Instagram follower growth rate over 30 days.
4Performance percentageThe creator’s Instagram followers growth compared to the median value of similar channels.
5Latest contentThe last date the creator uploaded content onto Instagram.
Instagram key statistics labeled
The Views range feature currently only supports Instagram reels.
No.LabelDefinition
1PostsShows the key metrics performance for Instagram posts.
2ReelsShows the performance of the key metrics for Instagram reels.
3AllShows the performance of the key metrics for combined Instagram posts and reels.
4Recent reelsThe latest reels the creator has uploaded to Instagram.
5Engagement rateMeasures how followers interact with the creator’s content on Instagram. The engagement rate on Instagram is: Likes+CommentsFollowers \frac {Likes + Comments}{Followers}
6Avg. playsThe average number of times the Instagram reel was viewed. (Unit by the millions. M =1,000,000)
7Avg. likesThe average number of likes the creator’s Instagram reels receive. (Unit by the thousands. k = 1,000)
8Avg. commentsThe average number of comments the creator’s Instagram reels received.
9Last 30 daysThe number of plays the creator’s Instagram reels received over the last 30 days, excluding reels published in the last 3 days.
10Last 90 daysThe number of plays the creator’s Instagram reels received over the last 90 days, excluding reels published in the last 3 days.
11MinimumThe minimum number of plays the creator’s Instagram reels received.
12AverageThe average number of plays the creator’s Instagram reels received.
13MaximumThe maximum number of plays the creator’s Instagram reels received.
Instagram performance metrics
No.LabelDefinition
1CreatorDB scoreThe Instagram account’s CreatorDB score. The unique score sums up the followers’ rankings, view rankings, engagement rankings, followers’ growth rates, post views growth rates, and the engagement growth rate, and then the average is calculated. The calculations are in percentiles.
2Account ratingThe CreatorDB score rating description. The ratings are superb (91 to 100), excellent (81 to 90), great (66 to 80), good (51 to 65), OK (26 to 50), and poor (0 to 25).
3Follower rank by countryThe follower rankings of the creator’s Instagram account by country.
4Follower rank by languageThe follower rankings of the creator’s Instagram account by language.
5Recent posts & reelsThe latest posts and reels the creator has uploaded to Instagram.
6Global follower rankThe global follower rankings of the creator’s Instagram account.
Instagram channel analytics by average likes
The average number of likes this Instagram account has received over the past 7 days.
Instagram channel analytics by followers
This Instagram account’s follower growth changes over the past 7 days.
Instagram channel analytics by engagement rate
This Instagram account’s engagement rate changes over the past 7 days. You can also view the changes in growth rates for average likes, followers, and engagement rates.
Instagram channel average likes growth rate trend
This Instagram account’s average likes growth rate changes over the past 7 days.
Instagram channel followers growth rate trend
This Instagram account’s follower growth rate changes over the past 7 days.
Instagram channel engagement growth rate trend
This Instagram account’s engagement growth rate changes over the past 7 days. You can also view the changes in the creator’s Instagram followers over a month.
Instagram monthly gain in total followers
No.LabelDefinition
1Followers growth per monthThe number of followers gained for this Instagram account for that month.
2FollowersThe number of followers.
3PeriodThe months in a year.
4SummaryA summary of the total number of Instagram followers the creator gained over one year. A negative number indicates the creator lost that amount of followers over a year.
Instagram upload time (heat map)
Instagram upload time heat map
No.LabelDefinition
1DayThe days throughout the week.
2UploadsThe number of Instagram content uploaded on this day and time.
3TimeThe times this creator published Instagram content throughout the day.
Instagram content breakdown
No.LabelDefinition
1Instagram reelsThe percentage of Instagram reels uploaded to the creator’s account over 3 months.
2Instagram postsThe percentage of Instagram posts uploaded to the creator’s account of the most recent 20 posts within three months.
The account quality dashboard presents the account’s ranking metrics for different options by six key indicators: average likes, average likes growth, followers, followers growth rate, engagement rate, and engagement growth rate. The channel quality compares these different metrics against the median value of all Instagram accounts. You can view these ranking metrics by country, language, or view overall performance.
Instagram account quality overview
This image summarizes the Instagram account’s ranking metrics for different options. The various metrics are based on the average for all ranking options.
Instagram account quality overview by country
This image shows the Instagram account’s ranking metric performance compared to other accounts in the same country.
Instagram account quality overview by language
This image shows the Instagram account’s ranking metric performance compared to other accounts that use the same language. Instagram interquartile range
Instagram interquartile range
No.LabelDefinition
1Minimum likesThe minimum number of likes this creator’s Instagram account has received.
2Median likesThe average number of likes this creator’s Instagram account has received.
3Maximum likesThe maximum number of likes this creator’s Instagram account has received.
425% quartileThe number of likes the bottom 25% of posts have received on this creator’s Instagram account.
5Interquartile range (IQR)The median number of likes the middle-ranking Instagram posts have received on the creator’s account.
675% quartileThe number of likes the top 25% of posts have received on this creator’s Instagram account.
On the Instagram > Related page, you can view the 20 most relevant Instagram accounts with a similar audience.
Screenshot of related Instagram creators

Instagram content

This page displays the latest content uploaded to Instagram and content analytics, such as average likes, comments, and engagement rates.
Instagram content details
No.LabelDefinition
1View profileThe creator’s Instagram profile page.
2LikesThe total likes an Instagram post receives.
3CommentsThe total comments the Instagram post received.
4EngagementThe Instagram post’s engagement rate is calculated as follows: (Likes+Comments)Followers \frac {(Likes + Comments)}{Followers}
5Avg. EngagementThe average engagement rate for the last 20 Instagram posts.
6Video LengthThe length of this Instagram post or reel in minutes.
7FollowersThe creator’s number of followers on Instagram.
81 Day LikesThe total number of likes this Instagram post received when the creator posted it.
97 Day LikesThe total number of likes this Instagram post received 7 days after the creator posted it.
1030 Day LikesThe total number of likes the Instagram post received 30 days after the creator posted it.
11Add to groupAdd this Instagram creator to a group.
12Publish dateThe date this post was published on Instagram.
13Content QualityThis Instagram post’s quality is based on likes and engagement rates.
14Performance MetricsThis Instagram post’s performance based on the number of likes received over 30 days.
Instagram content quality
Instagram content quality
No.Metric LabelDefinition
1Likes ratingA gauge that shows this Instagram post’s likes performance and descriptive rating.
2Likes scoreThis Instagram post’s likes score out of 100.
3Comparison to median likesThis shows Instagram’s post likes performance in percentage compared to the median number of likes recent posts received.
4Engagement ratingA gauge that shows this Instagram post’s engagement rate performance and descriptive rating.
5Engagement rate scoreThis Instagram post’s engagement rate is out of a total score of 100.
6Comparison to median engagement rateThis shows Instagram’s post engagement rate performance in percentage compared to the median engagement rate of recent posts.
Instagram performance metrics The total number of likes the Instagram post received over 90 days. This data is updated regularly depending on the creator’s size and sponsorship activities.
Instagram performance metrics
No.LabelDescription
1LikesThe number of likes the creator’s Instagram posts received.
2DateThe dates over 30 days.
Instagram content history On the content history page, you can view the creator’s Instagram account changes in average likes, average comments, and average engagement rate over a year.
Instagram content history
No.LabelDescription
1Avg. likesThe average number of likes this creator’s Instagram posts receive.
2Avg. commentsThe average number of comments this creator’s Instagram posts receive.
3Avg. engagement rateThe average number engagement rate of this creator’s Instagram posts.
4Drop-down menuView the creator’s performance by average likes, average comments, and average engagement rate over one year. The Instagram post engagement rate is (Likes+Comments)Views\frac {(Likes + Comments)}{Views}.
5MetricsThe selected Instagram metric. The Y-axis of this line graph will display the relevant selected metric view, such as likes, comments, , and engagement rates.
6DatesThe dates in 5-day intervals over one year.
Instagram content analytics
Instagram content analytics
No.LabelDescription
1Category breakdownA verified Instagram business account’s category.
2Content per weekThe number of Instagram posts published by this creator weekly.
3Content per monthThe number of Instagram posts this creator published monthly.
4Pieces of contentThe number of Instagram posts this creator published for that particular month.
6ContentThe number of Instagram posts and reels posted by this creator.
7DateThe months over one year.
Instagram content tags You can view the top 32 most frequently used tags in the creator’s Instagram posts. Note that CreatorDB currently does not support the categorization of Instagram content by topics or niches.
Instagram content tags

Instagram brand

You can view a creator’s sponsored Instagram videos at a glance on the CreatorDB platform. The dashboard displays the total number of Instagram videos that brands have sponsored, the date of the brand’s last sponsored video, and the brand’s industry.
Instagram brand

TikTok

On a creator profile page, you can view their TikTok account performance by selecting the TikTok tab.

TikTok overview

TikTok overview
No.LabelDefinition
1Total number of followersThe total number of TikTok followers this creator has by the thousands. (k= 1,000, M= 1,000,000)
2ActiveAn indicator that shows the creator has been actively uploading content to their TikTok account over the last 30 days.
3Follower growth rateThis creator’s TikTok follower growth rate over 30 days.
4Performance percentageThis creator’s TikTok followers growth compared to the median value of similar TikTok accounts.
5Latest contentThe last date the creator uploaded content onto TikTok.
TikTok key statistics labeled
No.LabelDefinition
1Average playsThe average number of plays the creator’s TikTok posts receive. (Units by the thousands. k = 1,000)
2Average heartsThe average number of hearts the creator’s TikTok posts receive.
3Average commentsThe average number of hearts the creator’s TikTok posts receive.
4Engagement rateThe engagement rate of the creator’s TikTok posts is calculated by (Hearts+Comments+Shares)Plays\frac {(Hearts + Comments + Shares)}{Plays}.
5Last 30 daysThe number of plays the creator’s TikTok posts received over 30 days, excluding posts published in the last 3 days.
6Last 90 daysThe number of plays the creator’s TikTok posts received over 90 days, excluding posts published in the last 3 days.
7MinimumThe minimum number of plays the creator’s TikTok’s posts received.
8AverageThe average number of plays the creator’s TikTok’s posts received.
9MaximumThe maximum number of plays the creator’s TikTok’s posts received.
TikTok creator overview
No.LabelDefinition
1TikTok platform scoreThe creator’s percentile ranking on TikTok. This unique value is calculated using the following metrics: Number of followers, followers growth, engagement rate, engagement growth rate, average plate, and average growth rate.
2Account ratingThe CreatorDB score rating description. The ratings are superb (91 to 100), excellent (81 to 90), great (66 to 80), good (51 to 65), OK (26 to 50), and poor (0 to 25)
3Follower rank by countryThe follower rankings of the creator’s TikTok account by country.
4Follower rank by languageThe follower rankings of the creator’s TikTok account by language.
5Global follower rankThe global follower rankings of the creator’s TikTok account.
TikTok channel analytics by average plays
The average number of plays this creator’s TikTok videos received over the past 7 days.
TikTok channel analytics by average hearts
The change in the number followers of this creator’s TikTok account over the past 7 days.
TikTok channel analytics by followers
The creator’s TikTok videos’ engagement rate changes over the past 7 days.
TikTok channel analytics by engagement rate
No.LabelDefinition
1Followers growth per monthThe number of followers gained for this TikTok account for that month.
2FollowersThe number of followers.
3PeriodThe months in a year.
4SummaryA summary of the change in the total number of followers of this creator’s TikTok account over 12 months.
TikTok upload time (heat map)
TikTok upload time (heat map)
No.LabelDefinition
1DayThe days throughout the week.
2UploadsThe number of TikTok videos uploaded on this day and time.
3TimeThe times this creator published TikTok videos throughout the day.
The account quality dashboard presents the account’s ranking metrics for different options by six key indicators: average plays, average plays growth, followers, followers growth rate, engagement rate, and engagement growth rate. The channel quality compares these different metrics against the median value of all TikTok accounts. You can view these ranking metrics by country, language, or view overall performance.
Screenshot 2026-01-15 at 5.51.39 PM 1.png
This image summarizes this creator’s TikTok account’s ranking metrics for different options. The various metrics are based on the average for all ranking options.
Screenshot 2026-01-15 at 5.52.10 PM 1.png
This image shows this creator’s TikTok account ranking metric performance compared to other accounts in the same country.
Screenshot 2026-01-15 at 5.52.17 PM 1.png
This image shows the creator’s TikTok account ranking metric performance compared to other accounts that use the same language. TikTok interquartile range
TikTok interquartile range
No.LabelDefinition
1Minimum playsThe minimum number of plays this creator’s TikTok videos have received.
2Median playsThe average number of plays this creator’s TikTok videos have received.
3Maximum playsThe maximum number of plays this creator’s TikTok video has received.
425% quartileThe number of plays the bottom 25% of videos have received on this creator’s TikTok account.
5Interquartile range (IQR)The median number of plays the middle-ranking videos have received on this creator’s TikTok account.
675% quartileThe number of plays the top 25% of videos have received on this creator’s TikTok account.
On the TikTok > Related page, you can view a list of related TikTok creators that the system recommends based on the creator’s uploaded content.
Screenshot 2026-01-16 at 11.56.20 AM 1.png

TikTok content

You can view changes in TikTok’s historical average plays (views), average hearts, average comments, and average engagement rate. You can also view the creator’s content analytics to understand content production consistency better.
TikTok content detail
No.LabelDefinition
1PlaysThe number of plays this TikTok video received.
2HeartsThe number of hearts this TikTok video received.
3EngagementThe engagement rate of this TikTok video. For TikTok videos, the engagement rate is: (Hearts+Comments+Shares)Plays\frac {(Hearts + Comments + Shares)}{Plays}.
4CommentsThe number of comments this TikTok video received.
5Video lengthThe length of this TikTok video.
6FollowersThe total followers this creator’s TikTok account has.
71 Day PlaysThis TikTok video’s total number of plays received when the creator posted it.
87 Day PlaysThis TikTok video’s total number of plays received 7 days after the creator posted it.
930 Day PlaysThis TikTok video’s total number of plays received 30 days after the creator posted it.
10Add to groupAdd this TikTok creator to a group.
11DateThe date this TikTok video was posted by the creator.
12Content qualityThis TikTok video’s quality is based on respectively the number of plays and hearts it received and it’s engagement rate.
13Performance metricsThe performance of this TikTok video is based on the number of plays it received over 30 days.
TikTok content quality
TikTok content quality
No.LabelDefinition
1Plays ratingA gauge that shows this TikTok video’s plays performance and descriptive rating.
2Plays scoreThis TikTok video’s plays score out of 100 points.
3Comparison to median playsThis shows TikTok video’s play performance in percentage compared to the median number of plays this creator’s last 20 TikTok videos received.
4Hearts ratingA gauge that shows this TikTok video’s heart performance and descriptive rating.
5Hearts scoreThis TikTok video’s hearts score out of a total of 100 points.
6Comparison to median heartsThis shows TikTok video’s hearts performance in percentage compared to median number of hearts this creator’s last 20 TikTok videos received.
7Engagement ratingA gauge that shows this TikTok video’s engagement rate performance and descriptive rating.
8Engagement rate scoreThis TikTok video’s engagement rate score out of 100 points.
9Comparison to median engagement rateThis shows the TikTok video’s engagement rate performance in percentage compared to the median engagement rate of this creator’s last 20 TikTok videos.
TikTok performance metrics
TikTok performance metrics
The number of plays the TikTok video received over 90 days. Up to 15 data points are plotted as a line graph, and the data is updated daily.
No.LabelDefinition
1PlaysThe number of plays this TikTok video received.
2DateThe dates over 90 days.
TikTok content history
TikTok content history
No.LabelDefinition
1Average playsThe average number of plays this creator’s TikTok videos have received.
2Average heartsThe average number of hearts this creator’s TikTok videos have received.
3Average engagement rateThe average engagement rate of this creator’s TikTok videos.
4Drop-down menuA drop-down menu allows you to view the TikTok content history by average comments, average plays, average hearts, and engagement rates.
5MetricsThe selected TikTok video metric. The Y-axis of this line graph will display the relevant selected metric view, such as plays, hearts, and engagement rates.
6DatesThe dates over 90 days.
TikTok content analytics
TikTok content analytics
No.LabelDefinition
1Content per weekThe number of TikTok videos this creator posted weekly.
2Content per monthThe number of TikTok videos this creator posted monthly.
3Average pieces of contentThe average pieces of TikTok content this creator posted over one year.
4ContentThe number of TikTok videos posted by this creator.
5TimeThe months over one year.

Downloading creator profiles

You can download up to 1,500 creator profiles on the same page each time.
  • The system will download all creator profiles on the same page.
  • The system currently does not support downloading selected creators. To download only selected creators, add them to a group and download the group. For details, see Downloading creators in a group.
  • You can cancel the download anytime by clicking Cancel.
  1. Log in to CreatorDB.
  2. Search for creators.
    For details, see Searching for creators.
  3. Click Download.
    Downloading all creator profiles on the same page may take a few minutes.
    Download creator profiles
    CreatorDB group management

Managing groups

You can manage groups of creators to see how similar creators perform, view the brands that sponsor them, or download their data.

Creating a group

Based on your CreatorDB plan, you can create 2 to 100 groups. For details, see CreatorDB’s pricing plans.
  1. Log in to CreatorDB.
  2. Click Group.
  3. Click + Create new group.
Create new group
  1. Enter a Group name.
  2. Optional: Enter a group description.
  3. Click Save.
Saving a new group

Adding a creator to a group through a creator profile

You can add up to 5,000 creators per group based on your pricing plan. For details, see CreatorDB’s pricing plan.
  1. Log in to CreatorDB.
  2. Enter the creator ID or name in the search bar.
  3. Click on the creator.
Adding a creator to the group from profile page
  1. Click Add to group.
Adding a creator to a group
  1. Select a group.
  2. Click Save.
Saving a creator to a group

Adding creators to a group through the search results table

You can add up to 5,000 creators per group based on your pricing plan. For details, see CreatorDB’s pricing plan.
  1. Log in to CreatorDB.
  2. Search for creators.
    For details, see Searching for creators.
  3. Select creators.
  4. Click Add to…
    A window appears.
Adding creators to a group from search results
  1. Click Add to group.
Adding creators to a group
  1. Select a group.
  2. Click Save.
Saving creators to a group

Importing creators to groups by entering creator IDs

You can add up to 5,000 creators per group based on your pricing plan. For details, see CreatorDB’s pricing plan.
  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group.
Selecting a group
  1. Click + Import creators.
    A window appears.
Import creators window
  1. Select a social media platform.
  2. Enter the information as shown on the screen.
  3. Click Submit.
Imported creators

Importing creators to groups by uploading a file

The uploaded file must follow the format shown in the template.
You can add up to 5,000 creators per group based on your pricing plan. For details, see CreatorDB’s pricing plan.
  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group.
Selecting a group
  1. Click + Import creators.
    A window appears.
Import creators window
  1. Click Upload.
    A window appears.
Upload window
  1. Select a file.
  2. Click Open.
    The file is uploaded.
Uploaded file
  1. Click Submit.
Submitted creators

Copying creators in a group

Copying creators in a group will make duplicate copies of the selected creators. The copied creators will appear in both the original and new groups.
  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group.
Selecting a group
  1. Select creators.
  2. Click Copy to.
    Copy to group window
  3. Click Copy to group.
    Copied creators
  4. Select a group.
  5. Click Save.
    Saved copied creators

Moving creators to another group

Moving creators in a group will move the selected creators from the original group to the newly selected group.
  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group.
    Selecting a group
  4. Select creators.
  5. Click Move to.
    Move to group window
  6. Click Move to group.
    Moved creators
  7. Select a group.
  8. Click Save.
    Saved moved creators

Editing a group

  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group and click the edit icon.
    A window appears.
    Edit group window
  4. Edit the group name or description.
  5. Click Save.
    Saved edited group

Deleting a group

  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group and click the delete icon.
    A confirmation window appears.
    Delete confirmation window
  4. Click Delete.
    Deleted group

Downloading creators in a group

The downloaded creator’s profile data will be in .csv format.
  1. Log in to CreatorDB.
  2. Click Group.
  3. Select a group.
    Selected group
  4. Click Download.
    The data of all creators in the group will be downloaded.
    Downloaded creators data

Scan for creators’ sponsorship history

You can find a YouTube creator’s past brand collaborations through the Brand Scan feature, which can help you gain insight into competitors’ online marketing activities over the past year. With this feature, you can filter out creators who might be working with competitors and avoid conflicts of interest. The brand scan feature displays a creator’s latest sponsorship deals over the past year and allows you to group creators and download their brand scan results.

Scanning for sponsorship by importing a file

  • This feature currently only supports YouTube.
  • To avoid failed uploads, make sure your file follows the template’s .csv file format.
  1. Log in to CreatorDB.
  2. Click Brand Scan.
  3. Click Scan by importing creators.
    The Import creators to start scan page appears.
    Import creators to start scan page
  4. Click Upload.
    Upload button clicked
  5. Select a .csv file to upload.
    Uploaded .csv file
  6. Click Select brands.
    Select brands window
  7. Enter brand names or select brands from the Suggested brands list.
  8. Optional: Save brands.
    1. Click Save.
      The Save brands for scanning window appears.
      Save brands for scanning window
    2. Enter a name.
    3. Click Save.
      The brand appears in the Saved brands column.
    In the future, you can click on the saved brands button to quickly scan for sponsorships.
    Saved brands
  9. Click Start scan→.
  • Based on the number of brands and creators scanned, the brand scan process may take a few minutes.
  • By default, the page will show creators with no sponsorship history. Click the Sponsorships found tab to check creators with brand deals.
Sponsorships found tab
  1. Optional: Create a new group from scan results.
    1. Click on the No sponsorship history or Sponsorships found tab.
    2. Select a creator or click Select all.
    3. Click Add to new group.
      The creator is added to the list on the right.
    To add multiple creators, select the Select all option or select multiple creators and click +Add to new list.
    Add to new group
    1. Select a creator.
    2. Click + Create new group.
      The Create new group page appears.
      Create new group page
    3. Enter a group name.
    4. Optional: Enter a group description.
    5. Click Save.
      The new group is created.
      New group created
    6. Optional: Click Download CSV.
      Downloads the groups’ data.
      Download CSV button
  2. Click End Scan.
    A confirmation message appears.
    End scan confirmation message
  3. Click Scan ended.
    Scan ended confirmation

Scanning for sponsorship by a group

To scan for sponsorships by a group, you must create a group. For details, see Creating a group.
  1. Log in to CreatorDB.
  2. Click Brand scan.
  3. Click Scan by group.
    Scan by group button
  4. Select a group.
  5. Click Select brands.
    The Select brands to scan panel appears.
    Select brands to scan panel
  6. Enter the brand name or select brands from the recommended list.
  7. Optional: Save brands.
    1. Click Save.
      The Save brands for scanning window appears.
      Save brands for scanning window
    2. Enter a name.
    3. Click Save.
      The brand appears in the Saved brands column.
    In the future, you can click on saved brands button to quickly scan for sponsorships.
    Saved brands button
  8. Click Start scan.
    The brand scan results are displayed.
    Brand scan results
  9. Optional: Create a new group from the scan results.
    1. Click on the No sponsorship history or Sponsorships found tab.
    2. Select creators or click Select all.
    3. Click +Add to new group.
      The creator is added to the list on the right.
    To add multiple creators, select the Select all option or select multiple creators and click +Add to new list.
    Add to new group button
    1. Select the creator or Select all.
    2. Click + Create new group.
      The Create new group page appears.
      Create new group page
    3. Enter a group name.
    4. Optional: Enter a group description.
    5. Click Save.
      The new group is created.
      New group created
    6. Optional: Click Download CSV.
      Downloads the groups’ data.
      It may take a few minutes to download the creator data.
      Download CSV button
  10. Click End Scan.
    A confirmation message appears.
    End scan confirmation message
  11. Click Scan ended.
    Scan ended message

Viewing brand scan results

Brand scan results
No.LabelDescription
1Total creatorsThe number of creators scanned for brand sponsorship deals over one year.
2No sponsorship historyThe number of creators scanned that do not have any sponsorship deals with the selected brands over the past year.
3Sponsorships foundThe number of creators scanned that have sponsored deals with the specified brands.
4Content scannedThe number of videos scanned by the system.
5Search creators…Search bar for finding specific creators.
6Sponsorships foundTab that allows you to switch view from creators with no sponsorship history to those with sponsorships.
7Video posted dateAllows you to filter sponsored creators by their videos posted within 2 months, 6 months, or up to 1 year.
8Creator usernameThe creator’s account or channel name on the specified social media platform.
9Creator profile linkThe link to the creator’s profile page on the CreatorDB app. For details, see Viewing a creator’s profile and performance.
10Videos scannedThe total number of creator videos scanned.
11Sponsorships foundThe sponsoring brand’s name.
12Number of mentionsThe number of times the sponsoring brand is mentioned in the video.
13Video titleThe sponsored video title.
14ViewsThe number of views the sponsored video received.
15Video publish dateThe date that the sponsored video was published on the social media platform.
16Video linkThe link to the video on the social media platform.
17Last mentionThe last time the sponsoring brand was mentioned by the creator in a sponsored video.

Managing brands

You can search for brands that have collaborated and sponsored creators. Find out which creators and platforms competing brands are sponsoring and their sponsored content performance using the CreatorDB platform. Aside from conducting competitor analysis, the Brand page also allows you to gain insight into creators sponsored content performance.

Searching for brands by keywords

  1. Log in to CreatorDB.
  2. Go to Search→ Brand.
  3. Enter a keyword.
  4. Click Search.
Search brands by keywords

Searching for brands by filters

  1. Log in to CreatorDB.
  2. Go to Search→ Brand.
  3. Select brand filters.
  4. Optional: Select a sponsored platform.
  5. Optional: Select the sponsored platform filters.
  6. Click Search.
Search brands by filters

Viewing a brand’s profile

  1. Log in to CreatorDB.
  2. Go to Search→ Brand.
  3. Go to Search results and select a brand.
    You can view the following information:

Viewing the brand profile information

Brand profile information
No.LabelDescription
1Brand logoThe brand’s logo.
2Brand nameThe brand’s name.
3IndustriesThe industries that the brand operates in.
4DomainThe web domain of the brand’s official website.
5CountryThe country of the brand.
6LanguageThe language of the brand.
7Total ViewsThe total views the brand’s sponsored content received.
8Total SponsorshipsThe total number of sponsorships the brand has sponsored.
9Engagement RateThe average engagement rate of the brand’s sponsored content.
10Avg. ViewsThe average number of views the brand’s sponsored content received.
11Avg. LikesThe average number of likes the brand’s sponsored content received.
12Avg. CommentsThe average number of comments the brand’s sponsored content received.
13Mentioned linksThe brand’s mentioned links.
14Social media accountsThe brand’s social media accounts.
15CompetitorsThe brand’s top competitors.
16Brand descriptionThe brand’s description.

Viewing brand overview statistics

Brand overview statistics
No.LabelDescription
1Avg. viewsView the changes in the average number of views the brand’s sponsored content received over a year.
2Avg. likesView the changes in the average number of likes the brand’s sponsored content received over a year.
3Avg. engagement rateView the changes in the average engagement rate of the brand’s sponsored content over a year.
4Drop-down menuSelect a metric from the drop-down menu to view the brand’s sponsored content’s historical performance over the specified period. Supported metrics include average views, average likes, average comments, and average engagement rate.
5Period rangeClick on a tab to specify the period of sponsored content’s historical performance that you would like to view. You can view a selected metric’s performance over 7 days, 30 days, and 90 days performance.
6MetricShows the selected brand sponsored content performance metric, for example the number of views, likes, comments, or engagement rates.
7DateThe date.

Viewing recently sponsored channels

You can view the brand’s recently sponsored creators and their performance metrics.
Recently sponsored creators
No.LabelDescription
1SortThe brand’s logo.
2Edit columnsYou can select which columns to show in the table.
3DownloadDownload the list of creators that have been sponsored by the brand. Note that only results on one page are downloaded at a time.
4Table listBy default, the sponsored creator results are displayed in the table list view. In the table list view, you can show or hide information in certain columns.
5Horizontal cardThe horizontal card view displays the sponsored creators information in a card format. It shows key creator performance metrics, such as follower growth, engagement rate, CreatorDB total score, and Avg. views. It also will show the creator’s latest two videos that were sponsored by the brand. You cannot modify the displayed creator information in this view mode.
6NameThe sponsored creator’s name.
7CountryThe sponsored creator’s country of origin.
8Social platformThe social media platforms that the sponsored creator is active on.
9LanguageThe sponsored creator’s primary language.
10Followers (Main platform)The sponsored creator’s number of followers on the social media platform that they are most active on.
11Follower growth (Main platform)The sponsored creator’s follower growth rate on their main social media platform over one year.
12TopicsThe main content topics of the sponsored creator.

Viewing sponsored contents

You can view the latest YouTube and Instagram posts sponsored by this brand and view their performance. For details, see YouTube brand and Instagram brand.

Managing API credits

API credits are required to integrate CreatorDB data with your application or download the database data for further analysis. Based on your CreatorDB subscription plan, you will get a specific number of free API credits that renew each month. You can purchase additional API credits when you exceed your free API credit quota by contacting CreatorDB. Purchased API credits expire upon usage and can be carried over to the next billing cycle. You can view the following API credit usage data by going to API > API dashboard.
API dashboard
No.LabelDescription
1By credits usedShows API credit usage data by the number of credits used to make calls to the CreatorDB API server.
2By requests madeShows API credit usage data by the number of API requests made to the CreatorDB API server.
3PeriodSelect a tab to specify the period of API data usage. You can view the data by 7 days, 30 days, or 90 days.
4MetricsDisplays the specified API usage metrics, for example the API credits used or number of requests made.
5DateShows up to a maximum of 90 days.
6EndpointThe CreatorDB API that you have called. The API credits used for the call are shown in parentheses “()”.
7API credits usedThe number of API credits used to call the CreatorDB API.
8Total usageShows the percentage of API credits an API endpoint uses.
9Subscription creditsThe API credits included in your CreatorDB plan. Any unused subscription API credits expire at the end of the month, and this API credit quota renews every month.
10Purchased creditsAny extra API credits you have purchased on top of your API subscription credits. Purchased API credits expire upon usage.
11Current usageShows the API credits you have used.
12Remaining quotaShows the remaining API credits in your account.

Managing subscription plans

CreatorDB offers a 14-day free trial for the Pro Plan that is only effective once. Once the free trial period is over, you will switch to the paid Pro Plan. You can upgrade to other tier plans, such as Premium or Enterprise, if you need more features. Each tier plan offers different quotas for accessing database features. You can upgrade or downgrade your subscription plan anytime through the CreatorDB platform and view all service quota usage.

Upgrading a subscription plan

When you upgrade your CreatorDB subscription plan, it will take effect immediately.
  1. Log in to CreatorDB.
  2. Click on your profile image.
    A drop-down menu appears.
  3. Click Learn more→.
    The Select your plan page appears.
    Select your plan
  4. Enable monthly or yearly billing.
  5. Click Upgrade.
    A confirmation message appears.
    Upgrade confirmation message
  6. Click Upgrade.
    Upgrade successful message

Downgrading a subscription plan

When you downgrade your CreatorDB subscription plan, it will take effect in the next billing cycle.
  1. Log in to CreatorDB.
  2. Click on your profile image.
    A drop-down menu appears.
  3. Click Learn more→.
    The Select your plan page appears.
    Select your plan
  4. Enable monthly or yearly billing.
  5. Click Downgrade.
    A confirmation message appears.
    Downgrade confirmation message
  6. Click Downgrade.
    Downgrade successful message

Canceling a subscription plan

  1. Log in to CreatorDB.
  2. Go to Settings > Current plan.
    Current plan settings
  3. Click Current plan.
  4. Click Cancel.
    A confirmation message appears.
    Cancel confirmation message
  5. Select Cancel plan.
  6. Click Cancel.
    Cancel successful message

Viewing SaaS quota usage

Your SaaS quota depends on your subscription tier. For details, see Pricing plans.
After logging in to CreatorDB, go to Settings > Usage to view your remaining SaaS quota data. You can view the following SaaS quota data:
Viewing SaaS quota usage
No.LabelDescription
1Creator search resultsShows the number of creator searches you’ve made and the remaining searches available.
2Content search resultsShows the number of content searches you’ve made and the remaining searches available.
3Creator profile detailsShows the number of creator profiles viewed and the remaining ones available.
4Contact emailShows the number of creator contact emails obtained and the remaining retrievable emails.
5Brand reportsShows the number of brand reports obtained and the remaining reports available.
Last modified on February 24, 2026