Skip to main content
You can familiarize yourself with some key terms on CreatorDB’s Chrome Extension for a smoother user experience.

​
Brand

Refers to a company actively participating in the influencer market or sponsoring content.

​
Chrome Extension

A plug-in added to Google’s Chrome browser that has functions similar to a web app.

​
Creator

An individual who creates multimedia content and uploads it to a social media platform, such as YouTube, Instagram, or TikTok, has influence over the purchasing habits of their account viewers.

​
Instagram content

Refers to Instagram posts and reels combined.

​
Topics

On the CreatorDB platform, topics are content subcategories based on YouTube classifications.

​
Niches

CreatorDB’s AI algorithm identifies about 16,000 niches on YouTube and about 40,000 on Instagram and 40,000 on TikTok. These are more granular categories of a topic. For example, if birds are a topic, then penguins would be a niche.

​
YouTube content

Refers to YouTube videos and shorts combined.
Last modified on October 22, 2026