> ## Documentation Index
> Fetch the complete documentation index at: https://docs.creatordb.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Key terms

> Key terms and definitions for the CreatorDB app.

## Brand

Refers to a company actively participating in the influencer market or sponsoring content.

## Topics

On the CreatorDB platform, topics are content categories based on YouTube classifications. You can apply up to 470 topics to your filter conditions to narrow search results.

## Niches

CreatorDB’s AI algorithm can identify up to 16,000 niches. These are more granular categories of a topic. For example, if birds are a category, then penguins would be a niche.

## Self-like

When a creator likes their own content, the number and ratio of self-likes indicate whether their content likes are organic or self-promoted.

## Kanban board

A Kanban board is a project management tool for keeping track of workflows visually. The board comprises different columns that are used to indicate different workflow stages or statuses.

## Card

A card is a column object on the Kanban board that contains information relevant to the task.

## Evergreen

An ongoing marketing campaign with no specific end date.

## Cost per Mille (CPM)

Cost per mille, or CPM, is the rate a sponsor pays a creator for every 1,000 content views. For example, if a creator’s CPM is $200 and their video gets 10,000 views, then they would earn $2,000 for their content.

```
Video views = 10,000
CPM = $200/1000 views
10,000 views * $200/1,000 views= $2,000
```

## Flat fee

A single or fixed price charged for a specific product or service, regardless of the time and resources spent to complete it. For example, a creator that quotes a flat rate of \$100 for a 30-second reel will only get paid that much even if the reel takes more than 3 days to complete.

## View guarantee

A contractual assurance provided by a creator to brands that their sponsored content will reach an agreed minimum number of video views.

## Deliverables

The expected output that a creator must provide to the sponsoring brand by the end of the marketing campaign.

## 30s integration

A 30-second sponsored ad spot within a longer piece of content. This ad is usually placed in the middle of the video when a viewer is engaged with the content.

## 60s integration

A 60-second sponsored ad spot within a longer piece of content. This ad is usually placed in the middle of the video when a viewer is engaged with the content.

## Dedicated video

A sponsored video where the entire content (e.g. YouTube video) is built around a single brand or product. The creator might spend the entire video demonstrating or reviewing the product.

## Usage rights

The permissions granted by a copyright holder, such as the creator, that defines how, where, and how long their content can be used. Components of a usage rights can include:

* **Duration:** How long the brand can use the sponsored content.
* **Channels or Mediums:** Where the content can be posted, such as organic social media posts, paid ads, websites, email newsletters, or TV.
* **Territory:** The geographic area where the content can be distributed (e.g., global, national, or online)
* **Exclusivity:** Whether a brand is granted sole ownership or rights to run the content, or if the creator can collaborate with competing brands.

## Exclusivity period

A contractual restriction that prevents a creator from promoting competing products or brands within the defined timeframe.