> ## Documentation Index
> Fetch the complete documentation index at: https://docs.creatordb.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Key Terms

> Key terms and definitions for Creator Analytics by CreatorDB.

You can familiarize yourself with some key terms on CreatorDB's Chrome Extension for a smoother user experience.

## Brand

Refers to a company actively participating in the influencer market or sponsoring content.

## Chrome Extension

A plug-in added to Google’s Chrome browser that has functions similar to a web app.

## Creator

An individual who creates multimedia content and uploads it to a social media platform, such as YouTube, Instagram, or TikTok, has influence over the purchasing habits of their account viewers.

## Instagram content

Refers to Instagram posts and reels combined.

## Topics

On the CreatorDB platform, topics are content subcategories based on YouTube classifications.

## Niches

CreatorDB’s AI algorithm identifies about 16,000 niches on YouTube and about 40,000 on Instagram and 40,000 on TikTok. These are more granular categories of a topic. For example, if birds are a topic, then penguins would be a niche.

## YouTube content

Refers to YouTube videos and shorts combined.


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